I heard once that to ensure their product is the same wherever you go in the world, McDonalds buy local beef, and run it under chilled water until there is nothing left but collagen, which they then replenish with their carefully designed flavour.

That was rubbish, it turns out, but still, this guy has done something similar with great literature!

https://medium.com/@neuroecology/punctuation-in-novels-8f316d542ec4#.sw5i0hq9j