Having to translate and sometimes explain swear words to clients is always a linguistically challenging task.  The function of profanity is not always what it seems. Here it is used shamelessly to draw attention to and promote popular culture. NSFW if your workplace is lame.

http://entertainthis.usatoday.com/2015/08/16/oops-this-hunger-games-poster-is-accidentally-very-nsfw/