Just how stupid are Age readers?

Quotation marks are often used for purposes other than reporting speech. A common use nowadays is the 'scare quotes' or 'air quotes' where they stand in as typographic or even mimetic symbol of irony. A synonym for 'so-called', that distances the speaker or author from the particular word or phrase they are using.

But yet another use is to highlight the introduction of a new concept with which the author suspects the reader might not be familiar.

Interpreters and translators constantly struggle with people over-estimating their existing knowledge, but in this article from today’s Age, the author seems to think that the readers need their hands held while they struggle with the word ‘pun’. 

copyright © Chris Poole Translation